Voice and tone swatchbook
Tasteful
not click bait
#011
Empathetic
not apologetic
#010
Partner
not vendor
#009
Focused
not limited
#008
Genuine
not artificial
#007
Big
not impersonal
#006
Enthusiastic
not hyperbolic
#005
Inspirational
not unachievable
#004
Empowering
not absent
#003
Confident
not boastful
#002
Trustworthy
not inexperienced
#001
Inspiring growth
Building confidence
VOICE
and TONE
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